We Peanut Butter & Company
Who could have ever imagined that the everyday staple of our childhood (and likely yours too) could be “Cinderella-ized” and grow up into a gourmet, upscale and “cool” to eat food! Yes friends, we are talking about peanut butter, still a staple in 75% of American homes. We are truly nuts about the all-natural, sooo delicious Peanut Butter & Co. peanut butter.
It all started in New York’s Greenwich Village in 1998 in a small, friendly, peanut butter sandwich shop…located just one block from NYU. This unique concept, a PBJ sandwich shop, was focused on selling comfort food to the neighborhood college students. Soon however, owner Lee Zalben realized that he had something special when the shop attracted a diverse customer base, not just students, and they came not just for a sandwich, but brought along empty Tupperware containers to buy bulk peanut butter “to go”. From one small store, the products soon were offered through a mail order catalog, then at Dean & Deluca, and gradually at supermarkets nationwide. Quite an American success story!
What makes this peanut butter different than all other peanut butters? From planting to harvest, shelling, roasting, and grinding--strict quality standards are upheld. The company supports American peanut farmers and uses only peanuts grown in the USA. Peanut Butter & Co. (OU certified) is the world’s fastest growing brand of peanut butter.
The flavors are heavenly; the taste indulgent! And, remember, we should know, we live in the Peanut state. Choosing favorites from the jars we sampled was a “sticky situation” ... but of course we did!
White Chocolate Wonderful: Natural peanut butter blended with white chocolate – we tried it on graham crackers, apples and, of course, in a sandwich. We could hardly stop ourselves from scooping it straight out of the jar!
Dark Chocolate Dreams: Natural peanut butter blended with rich dark chocolate…tastes like a chocolate peanut butter cup. Spread some on a banana!
Cinnamon Raisin Swirl: We spread this on cinnamon raisin bread, added some strawberry preserves and paired it with a cappuccino… Wow!
And then for some nostalgia: Smooth Operator and Crunch Time: Both are all natural, made with peanuts, a bit of salt, cane juice and palm fruit oil. And, of course, one is smooth and the other loaded with crunchy pieces of chopped peanuts.
For some delicious peanut butter recipes… visit Ilovepeanutbutter.com.